Advertising Legislation

Advertising legislation

1.       What is the role of the ASA?

ASA (Advertising Standards Authority) they role is to handle any complaints and to avoid the imposition of legislation, the advertising industry set up an independent organisation, the Advertising Standards Authority (ASA), in 1962.

2.       What advertising do they regulate?

The ASA deals with most types of advertisement but not every single one of them.

And the type of advertising they deals with is:

·         Magazine and newspaper advertisements 

·         Radio and TV commercials (not programmes or programme sponsorship) 

·         Television Shopping Channels 

·         Posters on legitimate poster sites (not fly posters) 

·         Leaflets and brochures 

·         Cinema commercials 

·         Direct mail (advertising sent through the post and addressed to you personally) 

·         Door drops and circulars (advertising posted through the letter box without your name on) 

·         Advertisements on the Internet, including banner and display ads and paid-for (sponsored) search 

·         Marketing communications on companies’ own websites and in other, non-paid-for space under their own control  

·         Commercial e-mail and SMS text message ads 

·         Ads on CD ROMs, DVD and video, and faxes

·         We regulate sales promotions, such as special offers, prize draws and competitions wherever they appear

3.       List some of the forms of advertising the ASA doesn’t regulate?

·         Financial advertising  - this is dealt by Financial Services Authority

·         Fly posting – this is dealt by your local Council

·         Fundraising – this is dealt by Fundraising Standards Board (FRSB).

·         In-store advertising – this is dealt by your local trading standards

·         Medicines – this is dealt by the Medicines and Healthcare products Regulatory Agency.

·         Phone-paid services – this is dealt by PhonepayPlus

·         Political advertising – this is dealt by the Electoral Commission.

·         Products, services and contractual disputes – this is dealt by trading standards. There are many more the ASA doesn’t regulate….

4.       What is a voluntary code?

Voluntary codes represent an innovative approach to addressing the concerns and needs of

Consumers, workers and citizens while at the same time helping Canadian companies to be

more competitive.

5.       What is drink aware campaign about?

They make you aware how alcohol affects your life whether is your health, work and study, social life, relationships or family. And they will be giving you advices or tip on how to either quite for good or balance alcohol with your life.

6.       Who funds the campaign?

The company current being funded over 50 companies, however I going to show you a few:

·         Carlsberg UK Ltd

·         Cellar Trends

·         Charles Wells Ltd

·         Concha y Toro

·         Constellation Europe Limited

·         Daniel Thwaites PLC

·         Diageo Great Britain Ltd

·         E & J Gallo Winery Europe

·         Enterprise Inns plc.

·         Everards Brewery Ltd

·         First Drinks Brands Ltd / William Grant & Sons Ltd

·         Fosters EMEA ltd

·         Frederic Robinson Ltd

·         Fuller Smith & Turner PLC

·         Halewood

·         Hall and Woodhouse

7.       Why would they do this?

They did this because to change the UK’s drinking habits for the better. We promote responsible drinking and find innovative ways to challenge the national drinking culture to help reduce alcohol misuse and minimise alcohol-related harm.

8.       Explain how this relates to Kellogg’s

This relates to Kellogg’s because the article is about junk food and it says World Health Organization figures suggest that up to 177m children worldwide are threatened by obesity-related diseases, and it is predicted that 2.3 billion people over 15 years old will be overweight by 2015. This relates to them because Kellogg’s are health brand their cereals are only two per cent fat and they say it perfect to lose weight.

9.       Explain how it relates to diesel?

This relates to diesel because the models doing crazy things just like the brand they are focus on party people how like to have one night stand and all the other crazy things.

10.   Write a definition and an example of how each of the following pieces of legislation would apply to that example.

A.      SALES OF GODS ACT - The Sale of Goods Act 1979 is perhaps the most useful and relevant to the problems many consumers face when they make purchases on the High Street, online or by mail order. It is worth knowing about this piece of legislation, in terms of what rights you have and how you can resolve the situation, because not all shops can be relied on to act in an honourable or lawful way.

B.      CONSUMER PROTECTION FROM UNFAIR TRADING - They implement the Unfair Commercial Practices Directive (UCPD) in the UK, and replace several pieces of consumer protection legislation that were in force prior to 26 May 2008. The Regulations introduce a general duty not to trade unfairly and seek to ensure that traders act honestly and fairly towards their customers.