Advertising Legislation

Advertising legislation

1.       What is the role of the ASA?

ASA (Advertising Standards Authority) they role is to handle any complaints and to avoid the imposition of legislation, the advertising industry set up an independent organisation, the Advertising Standards Authority (ASA), in 1962.

2.       What advertising do they regulate?

The ASA deals with most types of advertisement but not every single one of them.

And the type of advertising they deals with is:

·         Magazine and newspaper advertisements 

·         Radio and TV commercials (not programmes or programme sponsorship) 

·         Television Shopping Channels 

·         Posters on legitimate poster sites (not fly posters) 

·         Leaflets and brochures 

·         Cinema commercials 

·         Direct mail (advertising sent through the post and addressed to you personally) 

·         Door drops and circulars (advertising posted through the letter box without your name on) 

·         Advertisements on the Internet, including banner and display ads and paid-for (sponsored) search 

·         Marketing communications on companies’ own websites and in other, non-paid-for space under their own control  

·         Commercial e-mail and SMS text message ads 

·         Ads on CD ROMs, DVD and video, and faxes

·         We regulate sales promotions, such as special offers, prize draws and competitions wherever they appear

3.       List some of the forms of advertising the ASA doesn’t regulate?

·         Financial advertising  - this is dealt by Financial Services Authority

·         Fly posting – this is dealt by your local Council

·         Fundraising – this is dealt by Fundraising Standards Board (FRSB).

·         In-store advertising – this is dealt by your local trading standards

·         Medicines – this is dealt by the Medicines and Healthcare products Regulatory Agency.

·         Phone-paid services – this is dealt by PhonepayPlus

·         Political advertising – this is dealt by the Electoral Commission.

·         Products, services and contractual disputes – this is dealt by trading standards. There are many more the ASA doesn’t regulate….

4.       What is a voluntary code?

Voluntary codes represent an innovative approach to addressing the concerns and needs of

Consumers, workers and citizens while at the same time helping Canadian companies to be

more competitive.

5.       What is drink aware campaign about?

They make you aware how alcohol affects your life whether is your health, work and study, social life, relationships or family. And they will be giving you advices or tip on how to either quite for good or balance alcohol with your life.

6.       Who funds the campaign?

The company current being funded over 50 companies, however I going to show you a few:

·         Carlsberg UK Ltd

·         Cellar Trends

·         Charles Wells Ltd

·         Concha y Toro

·         Constellation Europe Limited

·         Daniel Thwaites PLC

·         Diageo Great Britain Ltd

·         E & J Gallo Winery Europe

·         Enterprise Inns plc.

·         Everards Brewery Ltd

·         First Drinks Brands Ltd / William Grant & Sons Ltd

·         Fosters EMEA ltd

·         Frederic Robinson Ltd

·         Fuller Smith & Turner PLC

·         Halewood

·         Hall and Woodhouse

7.       Why would they do this?

They did this because to change the UK’s drinking habits for the better. We promote responsible drinking and find innovative ways to challenge the national drinking culture to help reduce alcohol misuse and minimise alcohol-related harm.

8.       Explain how this relates to Kellogg’s

This relates to Kellogg’s because the article is about junk food and it says World Health Organization figures suggest that up to 177m children worldwide are threatened by obesity-related diseases, and it is predicted that 2.3 billion people over 15 years old will be overweight by 2015. This relates to them because Kellogg’s are health brand their cereals are only two per cent fat and they say it perfect to lose weight.

9.       Explain how it relates to diesel?

This relates to diesel because the models doing crazy things just like the brand they are focus on party people how like to have one night stand and all the other crazy things.

10.   Write a definition and an example of how each of the following pieces of legislation would apply to that example.

A.      SALES OF GODS ACT - The Sale of Goods Act 1979 is perhaps the most useful and relevant to the problems many consumers face when they make purchases on the High Street, online or by mail order. It is worth knowing about this piece of legislation, in terms of what rights you have and how you can resolve the situation, because not all shops can be relied on to act in an honourable or lawful way.

B.      CONSUMER PROTECTION FROM UNFAIR TRADING - They implement the Unfair Commercial Practices Directive (UCPD) in the UK, and replace several pieces of consumer protection legislation that were in force prior to 26 May 2008. The Regulations introduce a general duty not to trade unfairly and seek to ensure that traders act honestly and fairly towards their customers.

I AM GOD

Kobe Bean Bryant was born on the 23^rd august 1978 in Philadelphia Pennsylvania, USA. He is a professional American basketball player who plays shooting guard for the los angles lakers of the NBA also known as (National Basketball Association), he’s basketball career all start during high school when he played for Lower Merion High School, where he was recognised as the top high school basketball player in the country. He decided to declare his eligibility for the NBA Draft upon graduation, and was selected with the 13th overall pick in the 1996 NBA Draft by the Charlotte Hornets, then traded to the Los Angeles Lakers. As a rookie, Bryant earned himself a reputation as a high-flyer and a fan favorite by winning the 1997 Slam Dunk Contest.

Bryant and Shaquille O'Neal led the Lakers to three consecutive NBA championships from 2000 to 2002. A heated feud between the duo and a loss in the 2004 NBA Finals was followed by O'Neal's trade from the Lakers after the 2003–04 seasons. In 2003, Bryant was accused of sexual assault after having sex with a hotel employee in Colorado. In September 2004, prosecutors dropped the case after his accuser refused to testify, and Bryant had to rebuild his image while becoming the cornerstone of the Lakers franchise. He led the NBA in scoring during the 2005–06 and 2006–07 seasons, setting numerous scoring records in the process. In 2006, Bryant scored a career-high 81 points against the Toronto Raptors, the second most points scored in a single game in NBA history, second only to Wilt Chamberlain's 100 point performance in 1962. In the 2007–08 season, he was awarded the regular season's Most Valuable Player Award (MVP). After losing in the 2008 NBA Finals, Bryant led the Lakers to two consecutive championships in 2009 and 2010 and was named NBA Finals MVP on both occasions.

As of July 2011, Bryant ranks third and sixth on the league's all-time post-season scoring and all-time regular season scoring lists, respectively. He is also the all-time leading scorer in Lakers franchise history. Since his second year in the league, Bryant has started in every NBA All-Star Game that has been held with thirteen All-Star appearances, winning the All-Star MVP Award four times (2002,2007, 2009, and 2011). Bryant is tied for the most All Star MVP Awards in NBA History. He is a thirteen-time member of the All-NBAteam and eleven-time All-Defensive team, and is the youngest player ever to receive defensive honors. At the 2008 Olympics, he won a gold medal as a member of the USA national team. In 2009, Sporting News and TNT named Bryant the NBA player of the 2000s decade.